Running Pay-Per-Click ads can be extremely beneficial when practiced with catchy ad copy and long research behind it. Writing for PPC ads is much trickier than it seems to be because platforms like Google Ads give limited space to trigger the audience and prompt them to click the ad. Moreover, there is no quick formula for creating award-winning PPC ads. […]
With evolution in the digital industry, PPC advertising has become a great source of taking brands to the top search results on the search engine. Before moving ahead, let us understand what PPC advertising is. Also famous as cost-per-click, pay-per-click is an internet advertising model used for driving traffic to the websites. Moreover, in this advertising model, the advertiser has […]
Do you know that search engines give high priority to a good click-through rate? After all, the more someone clicks, the more money that the search engine makes. Not only this, but CTR is also related to advertisers. A high CTR shows the relevancy of your products towards the audience. But before moving ahead, let’s have a look at what […]
Are you new to Pay-Per-Click advertising? According to the current digital marketing trends, people who are new to PPC or beginners at PPC, do not pay much attention to the website designs. Their focus area majorly revolves around ad groups, ad messaging, and conversion tracking. However, the website design has a lot to do with your PPC performance. Web developers […]