Websites, social media, blogs – Today everything is digital! Right. Online takes up a lot of space in the marketing mix. But that doesn’t mean that everything that is analogue no longer has any value. On the contrary: the digital flood in particular increases the value of printed matter. Printed matter signals: Someone has taken the time to think and […]
Brochures allow you to tell your customers more about your business. Whether you want to list more detailed information about your services, create a menu or build a deeper relationship with your customers, there’s room for all the details in a brochure. They’re easier to create than you think. Follow these simple steps to create a brochure you can be […]
Create a good logo? What are the secrets? Do you want to design a good logo? Sounds like a very easy task, doesn’t it? Draw a circle, type in the name of your company and you are done. How do you as a serious professional manage to stand out from the crowd and produce professional quality logos at a low […]
What did you do with the last brochure you received in your mailbox? Admit it: unless you were very passionate about it, it probably ended up in the recycling bin before it was even opened. Of course, you would not want your own brochures to suffer the same fate. And imagine that it is possible to interest all your recipients […]
Do you have a product that sells very well, but you are having difficulty enhancing your brand image? You need a logo, but you don’t know where to start to create it? You could of course hire a designer to design one, but you certainly don’t want to spend your startup’s entire budget on creating a logo. What do you […]
To create a coherent and effective company logo yourself, it is a good idea to take advantage of some well-considered advice. It should be noted that the logo is the cornerstone of your visual identity and communication, which is present on all your company documents. A good logo allows you to stand out from the competition, and to strengthen your […]
It is common, for people without graphic skills, to confuse visual identity and graphic charter. However the visual identity is not a graphic charter and vice versa. A company’s visual identity is vast, complete and sufficiently diversified to meet graphic needs. These terms are important, because speaking the same language as your interlocutors will facilitate communication. Conversely, using the wrong […]
Creating an effective and relevant visual identity is a delicate expertise and pedagogy towards actors without real graphic skills. So it is common to see some errors when developing a visual identity. We therefore invite you to discover the mistakes not to make: 1. Have a disjointed visual identity A graphic identity is your identity card on the web, on […]
To keep your company’s image modern, you can change your logo as trends change. Obviously, it is not necessary to change it every year, but a small refresh every 3/4 years can prove useful for your image. So, if you intend to design own logo or modernize it this year, here are 6 trends to follow closely. Flat Design Flat […]
How do the headlines work? When it comes to the sales power of brochures, the headlines are very important – they draw the reader into the brochure. Have different people test the effect of your headlines again. How do the subheads work? Such subheadings make it easier for the reader to scan the text and are important anchor points. Check […]