The average office workers receive 50+ emails each day, out of which many can be from strangers. There is no denying that face-to-face communication is the best way to present the idea, but it is also a time-consuming process. Sending out emails has been proven to be an efficient way to deliver a message to a large audience. Even though […]
8 tips for such a small thing as the subject line? Right! You’ll be amazed! You will be amazed at what you do wrong when writing your e-mails. We are flooded with e-mails. How does your e-mail stand out, how is it perceived by the recipient? If you take these tips from PR trainer Aimee Bastian to heart, you will […]
Commercial pressure is one of the problems of modern marketing. In a break with the advertising format, marketing is asserting itself as a medium, a means of informing the customer and helping him to make the right choice: we move away from the logic of sales at all costs to favor information and pedagogy. A question of quality rather than […]
Despite the emergence of social networks, emailing is still the best way to get in touch with your customers and prospects. Inexpensive, simple and quick to set up, this is also one of the reasons for its success. However, with this success, email tends to be perceived as spam by consumers and tends to annoy them. Here are 4 tips […]
Email campaigns raise many reflections and questions about their optimization and their contribution to a global marketing strategy. Let’s discover together 5 important practices to succeed in email marketing. 1. The title (the subject) This is obviously one of the major components of your email. This title, i.e. the subject of the e-mail, will very often be one of the […]
An emailing campaign or emails is an English term describing the sending of emails to a defined group of people. These people can be your customers, prospects, suppliers, and even your employees. Every emailing campaign constitutes a communication action, also called direct marketing. Like any communication action, sending emails must also be monitored. Performance indicators should therefore be closely monitored […]
Any colours used can have an impact on the effectiveness of your emailer design. The notion of colour psychology therefore plays a very important role. We will describe in the next paragraphs the importance of colors. The use of one colour rather than another can influence the following objectives: The opening rate The click-through rate The reactivity rate Churn rate […]
How could you improve your statistics of opening and reading your email newsletters? This can be improved by researching who is really interested in your mailings and implementing reactivation strategies for readers that are not. In each email database there are ‘inactive subscribers’: readers who never open your newsletter, never mind clicking on links in that newsletter. There are many […]
Online marketing strategies often focus on social media, SEO and SEM. But this means that one of the most powerful marketing strategies is being neglected: e-mail marketing. Social Media, SEO and SEM are very valuable strategies to attract more visitors to your website. But when it comes to connecting with your audience, email marketing may be the best way. The […]
Email marketing requires a significant amount of time and effort in getting set up. Cutting corners could result in the death of your campaign.[….]