Mobile marketing is extremely powerful, but it is possible to be stuck in the same old stratagem and hope for better results. If this is you, it is high to be thinking a little out of the box. Not much, but just a little, tweaking your way around the already present techniques So, to help you out, we, at Crux […]
Marketers of travel-related services are among the very few of those who have to bear the brunt of the COVID-19 outbreak. The Government authorities worldwide have restricted the travelling and have urged people in urgency to stay at home and minimize the possibility of infection amongst people. The government has also urged people to defer cruise ship travel and to […]
Paying for news will definitely branch off from the Alphabet-owned internet titan’s practice where it conveniently mines the internet for content it displays in search results. Google is in talks for negotiations with news outlets, where media organizations will be paying for the content they publish. This move is to eliminate blunting criticism that it unfairly profits from copyrighted news. […]
According to the report, 60 per cent of the smartphones users give voice commands to Google Assistant and other voice command devices for results on queries and navigations mostly while travelling. We all have been witnessing the rapid rise in its internet consumption in India. This has led to the emergence of voice technology and how it is consumed across […]
It was a connectivity decade for India in the digital space. We present you the list of landmark transformations that our country went through from the year 2010-2019: India is the second-largest internet market across the globe, only behind China. India constitutes of a total of 12 percent of global internet users. India is also the leading consumer in the […]
2020 is going to be a bigger year for mobile advertising in the digital ecosystem, according to the experts.? Digital advertising is expected to grow with a CAGR of 32% by the end of the year 2020. The huge share will be contributed through mobile advertising and are expected to overtake desktop advertising. There is no more selling the importance […]
There are mainly two problems- What will happen to a digital media company with over 26 percent of overseas investment and how will the new FDI policy of the digital sector treat news aggregators? The Department of Promotion of Industry and Internal Trade (DPIIT) will soon be issuing a clarification on the issues raised by few stakeholders where the Government […]
The shift in consuming content from Television to smartphones has affected the sale of the former. 2019 is the worst performance for the sales of TV has marked the popularity of over-the-top (OTT) services like Netflix, Amazon Prime and Hotstar. Television sales saw the worst ever performance in the Indian market in the year 2019. The number of units sold […]
High demand for people who have training in Artificial Intelligence, machine learning, robotics and block-chain will be double at the beginning of this new decade. New-age technology professionals will be the most sought-after amongst so many professionals in this new year. There will be a high demand for people training in AI, machine learning, natural language processing, robotics, block-chain, etc. […]
Various app-based services were hugely disrupted across Uttar-Pradesh, Haryana and Delhi after Government ordered a suspension of internet services. There were multiple complaints from food-delivery apps, cab-service providers, grocery-delivery and other mobile-based apps. The internet ban disrupted services, this majorly impacted office-goers, who use app-based cab service to reach their destination. When a brand relies on the Internet for providing […]