What did you do with the last brochure you received in your mailbox? Admit it: unless you were very passionate about it, it probably ended up in the recycling bin before it was even opened. Of course, you would not want your own brochures to suffer the same fate. And imagine that it is possible to interest all your recipients […]
How do the headlines work? When it comes to the sales power of brochures, the headlines are very important – they draw the reader into the brochure. Have different people test the effect of your headlines again. How do the subheads work? Such subheadings make it easier for the reader to scan the text and are important anchor points. Check […]
Despite websites, newsletters, etc., brochures still have a firm place among marketing instruments. And rightly so. Because unlike the volatile online media, brochures with a well thought-out concept and informative content have a lasting value. They give weight to a company’s statements and describe the offer in condensed form. They also give a company a visual dimension: a well-designed brochure […]
When creating a business, every entrepreneur is confronted with the question of identification (to put it simply, something that will make the business more easily recognizable). You have probably already guessed: we are talking here about the logo. There are many myths that some entrepreneurs take for rules, especially novices. And yet, by applying them, they make mistakes. In this […]
The purpose of the article is to present the best practices for producing the best selling business brochures possible. Here are 10 tips to remember: It is important to highlight the information in order to “mash” the reading work to the client. You have to prioritize the texts to allow a quick scanning of the pages. Space has to be […]
Many of the most successful logos can be hand drawn by a child because of their simplicity and strong memorability. Designing the perfect logo for your company is anything but easy. Below are the biggest mistakes made when creating a logo design. When you avoid these mistakes, rest assured, your logo will not be a disaster. Error #1: An Overloaded […]
It would be a misapprehension to describe logo design as simple work. But if you know all ten basic aspects of logo design, it is definitely easier. The first thing a company represents to the outside world is a logo and this has a considerable impact on the creation of further visuals and designs. This is what makes it one […]
Do you want to introduce yourself and your company in a brochure? Are you aware that your brochure is a crucial advertising tool? Would you like to know where to start and what you need? There are six easy-to-use tips for your perfect brochure in this article. No matter whether it’s a company or product brochure, your brochure is your […]
10 digital marketing concepts explained in a comprehensible language. Marketing style that every marketer needs to understand in order to survive in 2018. Last year, we were already familiar with common marketing concepts such as ‘ad server’, ‘SDK’ and ‘MRAID’ ( never heard of it, so please check here). Here are the marketing terms of 2018 in which marketers could […]
10 trends in the field of logo design: Shape Simplification This trend has everything to do with stripping your design to its pure basis to make it as clean and minimalist as possible. Progress in Internet technologies and requirements on different platforms are among the factors that have revived this trend. Your emblem should look good on all media, from […]