Without a doubt, social noise is getting louder. The bigger the platform, the bigger the staple diet. From Instagram and Facebook to Twitter, every platform is overly saturated at this point. They are also the main way digital marketers target their audiences but it is becoming increasingly difficult to do that anymore. The brands that are refining their unique social […]
To lure millennials and make them come out of their homes to vote, parties are raising digital promotion budget by around 10% and will be seen creating content in the form of infotainment. There are chances that this time parties will go out of their way and run the campaign beyond Facebook and Twitter. Major political parties are all set […]
It takes years to build, but seconds to tarnish the reputation! Right? Even if your brand holds a great reputation in the market, yet you cannot avoid the feedbacks of your customers. When someone discovers a new brand online, he or she may make judgments and buying decisions. Therefore, if you want to stay ahead in the market, you need […]
Be it a business that sells shoes, gadgets, or real estate properties, a blog is a powerful marketing tool for all! Many small business owners fail to leverage its benefits. A blog helps in developing a voice & tone of the business and highlights the personality of the overall brand. By consistently publishing quality content on your business blog, you […]
As discussed earlier, the content has the power to engage the brand with the target audience. It impresses the audience to buy the products and services, but many brands and marketers fail to present themselves as storytellers. According to Crux Creative Solutions Private Limited, the digital marketing agency in Delhi NCR, there is a way to take a data-focused approach […]
Instagram is constantly changing! From algorithm updates to latest trends, everyday something new is happening. For us at CRUX, one of the best social media agencies in India, Instagram is a strong tool to boost our client’s performance on the Internet. More than 80% of the business users consider engagement the most important metric for boosting the business online. The […]
Editorial marketing? For some people, editorial marketing is synonymous with content marketing or brand content, but for some, it consists in producing and distributing content for its targets in order to make itself known, enhance its image or encourage action (for example, purchasing). Evangelization has done its work and most brands have now integrated this concept of editorial marketing. On […]
I will start this article with a question for you: How would you like to be perceived by your customers? What should they say about you when they talk to other people? Don’t worry if you don’t have an answer to this question so spontaneously. I say that most self-employed people don’t have an answer right away. So there’s nothing […]
We are not in the tale of Snow White and the 7 dwarfs and yet it will take a while to ask the consumers, your customers, to know what image, what representation they make of your brand, what brand reflection they make? To remind J.N. Kapferer and his prism of brand identity, the reflection of the brand is composed of […]
Whether you are an Italian restaurant, a smartphone seller, an organic grocery store, or a women’s fashion store, something about your brand must win the long-term favor of its customers to succeed. Of course, it is important to provide a service where customers eventually find what they are looking for. But they will – with your brand or not. Customers […]