A true pillar of your business, brand identity is the solid foundation that will guide you to success. Brand identity allows you to define the permanent and evolving elements of your brand. It allows you to remain consistent between all communication channels over time. Brand identity is what your business and your company really is. It is built on your […]
Editorial identity? When we think of brand identity and the ways to embody it and to decline it, the first reflex is to think visual identity and graphic charter. It is necessary. But this is not enough: brand identity creation works on two legs. The visual identity, certainly, but also the editorial identity. Brand identity is nourished by editorial identity […]
“There’s only one horrible thing in this world, one irremissible sin: boredom” Oscar Wilde How right he is: what speech, so profound in its content, so interesting in its content, resists boredom and numbness when, in addition, the speaker says it in a monotone voice waiting himself for the end of his speech. Certainly, thinking he was doing well, he […]
Have you ever heard of Personal branding? If you don’t know the term, you may already be using it without knowing it. It is a technique that we consciously or unconsciously apply in our relations with individuals, a technique accentuated by the democratization of the Internet in the early 2000s. What is personal branding? The expression first appeared under the […]
When you think of a strong brand, you soon think of Coca-Cola, Apple or Disney: all consumer brands. The B2B sector pays less attention to brands. Yes, there are a number of well-known large B2B brands such as SAP, Microsoft and IBM, but within the SME sector brands have not yet really broken through. It is striking that many of […]
In a word, your brand corresponds to the way your company is perceived by ordinary people. It is an emotional expression of your values, carefully thought out, that people will carry in their hearts and minds. Branding is a series of actions you will undertake to cultivate your brand. When properly implemented, branding becomes a symphony of designs, language and […]
Brand is an identity through which people see you, recognize you and identify you. So you should not think too much about it before you start building it. Crux Creative Solutions is an established branding agency in India that will provide some tips to find out where to start, and how to implement a strong brand identity, follow our tips. […]
Make your brand stronger than ever! We all know a brand what we think is fantastic. A brand that grabs you, a brand that you remember. These are brands that are meaningful and that is exactly what we need. Branding is the way to engage a large number of people. This only shows how big the impact is on people. […]
Whether you like it or not, everyone and every company has an identity. This is by definition unique, and includes who you are and everything you do. The Crux is the clean task of exposing this identity and translating it to stakeholders. Because without knowing who you are, you don’t know how to express yourself. How Does Crux Arrive At […]
10 trends in the field of logo design: Shape Simplification This trend has everything to do with stripping your design to its pure basis to make it as clean and minimalist as possible. Progress in Internet technologies and requirements on different platforms are among the factors that have revived this trend. Your emblem should look good on all media, from […]