These tips will make your brochure look better and have a better range. These Brochure design tips can turn a good brochure into a brochure that achieves your goal.
Do you want a brochure that stands out? Sometimes the simplest idea is the best choice. If a customer has decided to use a lot of cliche images in order to transfer something, it is probably better to delete that idea. The solution could be to use a typographical cover and thus convey a very literal statement to the readers.
Begin by designing and sketching your ideas on paper. Brainstorming with everyone, most ideas and projects start on paper. What you should not do is take all the ideas from your customer and then work for 2 weeks to show 3 concepts and let your customer make a choice which concept they hate the least.
Don’t try to work out crazy or other strange ideas, because you think your brochure will stand out as a result. Most designers use the same 10 to 20 fonts for a large part of the projects they are working on. There are many reliable design reasons why Helvetica is used a lot and why Rockwell is a good font for the title.
The brochure design must fit in with what the company does. Good causes do not want a luxury brochure, which makes people think that they have spent a lot of money on it. While a new product needs a brochure that stands out from the crowd at a trade fair.
To make a brochure pleasant, it is important to use good, sharp photos. If you don’t have a budget for a professional photographer, you can use stock photos. Try to find photos that don’t look like stock photos. You should never reduce the amount of money you spend on photos.