Following the launch of Disney+ in India, it now breaches more than 50 million subscribers. This streaming service is planning to expand throughout Western Europe and all of Latin America by the end of this year.
There has been a smashing expectation from Disney+ so far, it is stated to draw between 60-90 million subscribers. It has also accrued 5 million mobile app downloads so far.
Even though Disney+ is potentially a great candidate to get so many subscribers, but the worldwide lockdown has played a catalyst for the greater demand for video-on-demand consumption.
To put everything in a context, before its European expansion across the UK, Ireland, Austria, Germany, Italy, Spain and Switzerland, the video-on-demand streaming service, Disney+ had 28 million subscribers. The countries that had Disney+ before anywhere else in the world were- US, Netherlands, Australia, Canada and New Zealand.
Now, Disney+ is giving a close competition to Netflix’s 167 million users. It has garnered almost one-third of its competitor’s base within just 5 months of launching.
In India, it is available in conjunction with the existing Hotstar service, and it already accounts for 8 million subscribers out of its 50 million.
The launch couldn’t have been timed better than this. Since 20% of the world’s population is under lockdown, with nothing much to do, the streaming services are the biggest service people are turning towards. This pandemic can be accounted for a lot of Disney+ early success.