Designing and creating a brochure is a complex task – many things have to be considered: from the rough concept to the fixing of the content to the organisation of photos, text, graphics and printing. And at any time, minor or major errors can occur – either because you have not planned sufficiently in advance; or because you simply become blind to operations over time and no longer see even the most obvious weak points.
And such weak spots can be expensive. Cause if a blunder has crept in, it’s: Re-print brochure.
Learn more about the most common mistakes that occur when creating brochures:
Some information is very time-sensitive – for example, prices, names of contact persons or customers. Therefore, pay close attention to whether a certain piece of information might not be out of date tomorrow.
A classic case of operational blindness: Often exactly those product advantages are not mentioned which are most important for the user. Therefore, make sure that you present all the advantages and their concrete benefits.
It is of no use to you if you have the brochure proofread and then still allow this or that project employee to make textual changes. The consequences are mostly repetitions of words, spins of letters and other mistakes.
Because brochures are expensive (even when sent by mail), many companies want to pack as much information as possible into them. But that discourages the reader – he does not want to torment himself through deserts of text. Therefore, make sure there is sufficient white space.
An image brochure without a foreword by the owner or managing director? This is unthinkable for many companies – but usually boring for the reader. Consider more creative ways to let the bosses have their say – do an interview with them, for example.
Ideally, your brochure will initiate a new customer relationship. But – the potential customer must also know what you expect from him and what the next steps will be. A clear call to action is therefore indispensable.
Yes, there is: Elaborately designed glossy brochures in unusual formats, a firework of textual and creative design. And what’s missing? Address, phone numbers, website.
You can easily avoid most mistakes when creating brochures: Create a precise schedule, draw up checklists and, above all, plan enough time for the project. Then you will succeed in producing a flawless brochure that will attract new customers as a high-quality advertising medium. Want to know more? How to make a good brochure? click here to contact us.