28 reasons to begin video marketing in 2018

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Content marketing may be the best way to generate traffic to your website or web store. Getting and binding the visitor through relevant content creates a lasting bond. A band in which the visitor returns. The marketing is as flexible as the human being is. Visitors are always on the lookout for the best information. Until recently, blogging was the best way to generate traffic, but video marketing is now the best way to meet consumer needs. These 28 statistics show exactly what the added value of video is.

Blogging alone is no longer enough

Content marketing with a blog strategy alone no longer has the same effect. Nowadays, some strategies are not working as well as before. The online world is a hype that everyone, often daily, pays attention to. The result? An offer that continues to grow and a fierce competition. The most important element for online success is therefore distinctiveness. But before we go into the trend of 2018 in more detail, let’s briefly explain why your blogging content strategy no longer bears the same fruit.

Higher number of blog posts

Blog messages are written for findability on different keywords. Keywords that are searched using Google’s keyword planner or other SEO tools. Because these keyword data are transparent for every marketer, you always have competitors when it comes to interesting keywords. The better the keyword, the higher the competition will be.

But this competition will not stop bloggers. Content marketing has become hugely popular and more than 3.5 million blog posts are published daily. Logically, these things are only getting more every day. And more blog posts also means more competition.

Of course, blogging remains important. But in order to really stand out, a content strategy requires more. In 2018, a content strategy will require video marketing.

Strength of video marketing in 28 statistics

Why video marketing? The figures speak for themselves. Here are some general video statistics in a row.

  • 74% of online traffic is video content
  • The value of one minute of video is 1.8 million words
  • The average user spends approximately 15 minutes each month watching video ads
  • 43% of people would like to see more video content from marketers
  • 55% of people watch videos every day
  • 65% of people watch more than 75% of a video
  • 59% of managers choose video over text
  • 54% of senior managers share work-related videos with colleagues each week
  • Nearly 2/3 of consumers prefer videos up to 60 seconds long
  • 43% of marketers would produce more videos if they had the time and resources to do so.
  • 52% of marketing professionals call video the best content for return on investment
  • 55% of people watch video in detail
  • Marketers who use video grow 49% faster in revenue

Video and Social Media Statistics

  • Social video generates 1200% more shares than text and images combined
  • YouTube has about 1 billion users, almost 1/3 of the internet
  • 48% of marketers plan to use video marketing in 2018.
  • 500 million people watch videos every day on Facebook
  • 45% of people watch Facebook or YouTube videos for more than an hour a week
  • Snapchat users watch around 10 billion videos a day
  • 26% search for more information about the subject after watching a video
  • 22% visit the website after viewing the video ad

Video and e-commerce

  • 12% buys the product mentioned in the video ad
  • Almost 50% of internet users search for videos of the product before visiting the shop
  • Four out of five consumers find video useful
  • Online shoppers buy the product almost twice as fast as they’ve seen a video.
  • Approximately four more consumers choose video over text to get product information
  • 52% of consumers say that video makes them more confident about their purchase

Miraculous conversion is achieved with videos

Adding a video to a landing page can increase conversion by 80%. With this knowledge, the implementation of a video (marketing) strategy is unavoidable. A video can be used on various channels, including:

  • The home page
  • One or more landing pages
  • Blog posts
  • Social Media Channels
  • Partner or news websites
  • Ads

Video marketing via YouTube, Facebook en LinkedIn

With its billion users, YouTube is the world’s best-known video platform. About 5 billion videos a day are viewed through the powerhouse. With its enormous reach, it is a very interesting channel for marketers. With the aid of Adwords, an advertising campaign can be set up, with which targeting takes place via Google’s display network. Here, the target group can be selected in a specific way.

After YouTube, Facebook is the second most important video platform. Introducing live video has given Facebook an enormous boost in the field of video. As a result, the number of videos viewed per day has risen to approximately 30 to 60 billion. The statistics show that Facebook has become a giant player in this market.

Since August 2017, it has been possible to use LinkedIn video as a channel for video marketing. Needless to say, that could not be avoided. It makes the video even more interesting, because it can be posted via all social media channels. Earlier you could post a video on LinkedIn, but only with a link from Vimeo or YouTube.

Which channel to choose? This is very dependent on your sector and target audience. For B2B, for example, LinkedIn is a very strong channel. But often a combination works best.

Immediately change your content strategy?

No. It’s neither necessary nor wise to immediately change a content strategy and focus solely on videos. As the title of this message indicates, it is desirable to start video marketing in 2018, if you have not already done so. Analyze, evaluate and determine where video can best be used in your organisation. See how blogging and video can reinforce each other and how videos can become part of your marketing plan in the most efficient way.

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