Content marketing may be the best way to generate traffic to your website or web store. Getting and binding the visitor through relevant content creates a lasting bond. A band in which the visitor returns. The marketing is as flexible as the human being is. Visitors are always on the lookout for the best information. Until recently, blogging was the best way to generate traffic, but video marketing is now the best way to meet consumer needs. These 28 statistics show exactly what the added value of video is.
Content marketing with a blog strategy alone no longer has the same effect. Nowadays, some strategies are not working as well as before. The online world is a hype that everyone, often daily, pays attention to. The result? An offer that continues to grow and a fierce competition. The most important element for online success is therefore distinctiveness. But before we go into the trend of 2018 in more detail, let’s briefly explain why your blogging content strategy no longer bears the same fruit.
Blog messages are written for findability on different keywords. Keywords that are searched using Google’s keyword planner or other SEO tools. Because these keyword data are transparent for every marketer, you always have competitors when it comes to interesting keywords. The better the keyword, the higher the competition will be.
But this competition will not stop bloggers. Content marketing has become hugely popular and more than 3.5 million blog posts are published daily. Logically, these things are only getting more every day. And more blog posts also means more competition.
Of course, blogging remains important. But in order to really stand out, a content strategy requires more. In 2018, a content strategy will require video marketing.
Why video marketing? The figures speak for themselves. Here are some general video statistics in a row.
Adding a video to a landing page can increase conversion by 80%. With this knowledge, the implementation of a video (marketing) strategy is unavoidable. A video can be used on various channels, including:
With its billion users, YouTube is the world’s best-known video platform. About 5 billion videos a day are viewed through the powerhouse. With its enormous reach, it is a very interesting channel for marketers. With the aid of Adwords, an advertising campaign can be set up, with which targeting takes place via Google’s display network. Here, the target group can be selected in a specific way.
After YouTube, Facebook is the second most important video platform. Introducing live video has given Facebook an enormous boost in the field of video. As a result, the number of videos viewed per day has risen to approximately 30 to 60 billion. The statistics show that Facebook has become a giant player in this market.
Since August 2017, it has been possible to use LinkedIn video as a channel for video marketing. Needless to say, that could not be avoided. It makes the video even more interesting, because it can be posted via all social media channels. Earlier you could post a video on LinkedIn, but only with a link from Vimeo or YouTube.
Which channel to choose? This is very dependent on your sector and target audience. For B2B, for example, LinkedIn is a very strong channel. But often a combination works best.
No. It’s neither necessary nor wise to immediately change a content strategy and focus solely on videos. As the title of this message indicates, it is desirable to start video marketing in 2018, if you have not already done so. Analyze, evaluate and determine where video can best be used in your organisation. See how blogging and video can reinforce each other and how videos can become part of your marketing plan in the most efficient way.