Where Brands Now Sit With Audiences in This Time of Crisis

Without a doubt, social noise is getting louder. The bigger the platform, the bigger the staple diet. From Instagram and Facebook to Twitter, every platform is overly saturated at this point. They are also the main way digital marketers target their audiences but it is becoming increasingly difficult to do that anymore. The brands that are refining their unique social […]

There May Be a Cut in Streaming Quality on Social Media Platforms Due to Spike in Usage

Internet traffic is way up than its usual limit. Social media platforms are using every means to adapt to the ongoing COVID-19 crisis. Social media giants like Facebook, Instagram, Snapchat, and Twitter are quickly making adjustments to keep their platform stable and to maintain proper functioning. This massive surge in traffic has made people come time and again to these […]

Despite Spike in the Usage, Facebook Says That the Ad Business is ‘weakening’

Like Twitter, Facebook joins in to acknowledge that the coronavirus pandemic is generating a good amount of spike in the user activity on the platform. But, this doesn’t mean profit, there are steeper losses on the revenue end of its business. This trend is set to affect most digital advertising sector- which fortunately Google and Facebook dominate. This is generally […]

Twitter Asked Investor to Not Track First-quarter Forecast, Despite the Hike in Usage

This development is an indicator that the entire pandemic situation of Coronavirus has affected all social media platforms. The microblogging platform, which is Twitter, have told reporters that they warned investors against the guidance revenues it gave last quarter. The financial flow is said to be suffering due to the COVID-19 outbreak. Even though the spread and people staying indoors […]

Here For You: Snapchat Launches Mental Health Resource Amidst Covid-19.

Snapchat to bring in the launch of its new ‘Here For You’ mental health resource centre. The move is initiated as a response to rising angst around COVID-19 pandemic. The instant photo and video sharing app announced that ‘Here For You’ will provide in-app support to Snapchatters who may have been experiencing a mental health or emotional crisis. During its […]

Influencer Marketing on Rise Amidst Covid-19 Scare

Industry experts are claiming that brands are veering towards influencer marketing in times of corona, but they are also conscious to not come across as ‘pushy’ and are trying to ensure that the focus does not steer away from the sensitive messaging. Without a doubt, it is an uncertain time for the business community, advertising, and marketing industry and every […]

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