Without a doubt, social noise is getting louder. The bigger the platform, the bigger the staple diet. From Instagram and Facebook to Twitter, every platform is overly saturated at this point. They are also the main way digital marketers target their audiences but it is becoming increasingly difficult to do that anymore. The brands that are refining their unique social […]
The ever-so-long teased redesigned desktop version of Facebook has finally started rolling out with dark mode of course. The social media giant, Facebook has been around for a long time now. It has managed to survive the branching out phase like Instagram, WhatsApp, and Messenger. Facebook initially was launched as a website-based platform but due to high demand, it soon […]
Internet traffic is way up than its usual limit. Social media platforms are using every means to adapt to the ongoing COVID-19 crisis. Social media giants like Facebook, Instagram, Snapchat, and Twitter are quickly making adjustments to keep their platform stable and to maintain proper functioning. This massive surge in traffic has made people come time and again to these […]
Like Twitter, Facebook joins in to acknowledge that the coronavirus pandemic is generating a good amount of spike in the user activity on the platform. But, this doesn’t mean profit, there are steeper losses on the revenue end of its business. This trend is set to affect most digital advertising sector- which fortunately Google and Facebook dominate. This is generally […]
Social Shorts: With so much going on in the world, there has been a lot of new launches- let us review most of it. Here is a compilation of social media marketing briefs from past weeks: “Here For You”- Snapchat In February, Snapchat originally announced Here For You, which is a new dashboard app that will help you locate resources […]
This development is an indicator that the entire pandemic situation of Coronavirus has affected all social media platforms. The microblogging platform, which is Twitter, have told reporters that they warned investors against the guidance revenues it gave last quarter. The financial flow is said to be suffering due to the COVID-19 outbreak. Even though the spread and people staying indoors […]
Marketers of travel-related services are among the very few of those who have to bear the brunt of the COVID-19 outbreak. The Government authorities worldwide have restricted the travelling and have urged people in urgency to stay at home and minimize the possibility of infection amongst people. The government has also urged people to defer cruise ship travel and to […]
Snapchat to bring in the launch of its new ‘Here For You’ mental health resource centre. The move is initiated as a response to rising angst around COVID-19 pandemic. The instant photo and video sharing app announced that ‘Here For You’ will provide in-app support to Snapchatters who may have been experiencing a mental health or emotional crisis. During its […]
Industry experts are claiming that brands are veering towards influencer marketing in times of corona, but they are also conscious to not come across as ‘pushy’ and are trying to ensure that the focus does not steer away from the sensitive messaging. Without a doubt, it is an uncertain time for the business community, advertising, and marketing industry and every […]
Most people are forced to stay indoors and hence industry players say that there has been a massive jump in the consumption on OTT Platforms. Coronavirus has paved the way for a new way of lifestyle- which is staying indoors. This coupled with the shutting of most establishment starting from office, theatres to gymnasiums have spiked consumption of entertainment at […]