Interdict Targeting Audience Via Postcode and Political Preferences- Twitter

As part of details on the political ad ban, campaign groups may continue to play advertisement on political issues, however, the social media giant will not allow to target small sections of users. In the past month, Twitter announced to ban any political ads on its platform. The recent development confirms that campaign groups may continue to advertise on political […]

70% Increase In The Programmatic Advertising In India

Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google says, “Programmatic leads the charts in the entire growth in ad spends in India.” Indian marketers are trying to unlock their full potential in the digital marketing sphere. It has been duly noted that the programmatic advertising in India is growing 70% more year-on-year. Matt Brocklehurst, Head of Partnerships, […]

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