As part of details on the political ad ban, campaign groups may continue to play advertisement on political issues, however, the social media giant will not allow to target small sections of users. In the past month, Twitter announced to ban any political ads on its platform. The recent development confirms that campaign groups may continue to advertise on political […]
Few industry heads believe that removing the feature will bring the attention back to the content. However, some believe that influencers will now have to look out for other ways to showcase their scale and impact. The ‘Private Like Counts test’, as Instagram famously calls it in the layman term, it is simply the removal of the ‘Like’ feature. The […]
Matt Brocklehurst, Head of Partnerships, Publishers & Platforms Marketing APAC, Google says, “Programmatic leads the charts in the entire growth in ad spends in India.” Indian marketers are trying to unlock their full potential in the digital marketing sphere. It has been duly noted that the programmatic advertising in India is growing 70% more year-on-year. Matt Brocklehurst, Head of Partnerships, […]