Instagram &TikTok: Top platforms for influencer marketing

Various brand custodians have predicted that Instagram will be the most lucrative platform for influencer marketing in the coming year, followed by TikTok and then YouTube. The annual survey by various influencer marketing company have offered a comprehensive look at today’s digitally advertised landscape and the impact it leaves on the consumer for brand communication and marketing. The Indian Influencer […]

E-Business Suffering Amidst Protests and Internet Ban

Various app-based services were hugely disrupted across Uttar-Pradesh, Haryana and Delhi after Government ordered a suspension of internet services. There were multiple complaints from food-delivery apps, cab-service providers, grocery-delivery and other mobile-based apps. The internet ban disrupted services, this majorly impacted office-goers, who use app-based cab service to reach their destination. When a brand relies on the Internet for providing […]

Interdict Targeting Audience Via Postcode and Political Preferences- Twitter

As part of details on the political ad ban, campaign groups may continue to play advertisement on political issues, however, the social media giant will not allow to target small sections of users. In the past month, Twitter announced to ban any political ads on its platform. The recent development confirms that campaign groups may continue to advertise on political […]