Various brand custodians have predicted that Instagram will be the most lucrative platform for influencer marketing in the coming year, followed by TikTok and then YouTube. The annual survey by various influencer marketing company have offered a comprehensive look at today’s digitally advertised landscape and the impact it leaves on the consumer for brand communication and marketing. The Indian Influencer […]
Total of India’s top 200 apps that were installed, around 41% of the apps were developed by local developers and firms in 2019, which was is a dramatic increase compared to 38% in the year 2018. The new-age techs were the major capital contributors towards user acquisition and marketing. Indian apps managed to claim more installs than last year than […]
Various app-based services were hugely disrupted across Uttar-Pradesh, Haryana and Delhi after Government ordered a suspension of internet services. There were multiple complaints from food-delivery apps, cab-service providers, grocery-delivery and other mobile-based apps. The internet ban disrupted services, this majorly impacted office-goers, who use app-based cab service to reach their destination. When a brand relies on the Internet for providing […]
Brands have picked up the current trend of moment marketing. Creating campaigns around content that is relatable to users. Digital Marketing is a boon for marketers and out of which, moment marketing has taken a front seat in recent years. Running static marketing campaigns is the thing of the past. Considering the events that are currently happening and creating a […]
Digital Media in the country to reach $5.1 billion by 2021. Currently, India has 750 million internet subscribers and the number is growing at a rate of 13% annually. There is a significant rise in the number of base internet users in India, hence, the digital media in the country is expected to overtake the film industry by the end […]
Marketers will be targeting their audience even now, but with the right tools; customers have the power to opt for those ads only which they find relevant to them. The Personal Data Protection Bill has been introduced in Lok Sabha on Wednesday. It has received a grand welcome from the advertisement and digital marketing fraternity alike. According to industry heads, […]
To lure millennials and make them come out of their homes to vote, parties are raising digital promotion budget by around 10% and will be seen creating content in the form of infotainment. There are chances that this time parties will go out of their way and run the campaign beyond Facebook and Twitter. Major political parties are all set […]
Time to look at the graphic design trends. What trends are there now and what can we expect? These are the graphic design trends: 1. Increased use of gradients Two colours that merge into one another. A flat design with areas of one colour is a trend that will continue in 2020. By adding a gradient to this design, you […]
As part of details on the political ad ban, campaign groups may continue to play advertisement on political issues, however, the social media giant will not allow to target small sections of users. In the past month, Twitter announced to ban any political ads on its platform. The recent development confirms that campaign groups may continue to advertise on political […]
Few industry heads believe that removing the feature will bring the attention back to the content. However, some believe that influencers will now have to look out for other ways to showcase their scale and impact. The ‘Private Like Counts test’, as Instagram famously calls it in the layman term, it is simply the removal of the ‘Like’ feature. The […]