Facebook has announced to launch Facebook News, this is the space that will highlight top news stories from national and local publishers. Just like all other platforms on FB, the content will be monetized but there won’t be any ad from the advertisers. “At launch, this tab is very much an alpha test as we figure out what will provide […]
Diwali is one of the most celebrated festivals all across India. People from all religious and traditional walks decorate their homes and participate in the festivities. The marketplaces in the country experience an unbelievable influx of visitors dressed in ethnic attires. Religious ceremonies in various sacred institutions mark the symbolic triumph of good against evil. All in all, the entire […]
Facebook commissioned a survey by Crowd DNA and found that almost 68% of 18 to 24 years olds are drawn towards the brands that contribute to society and are aware of the social issues. Brands must know that GenZ (young adults between the age of 18-24) is a powerful block. Mostly young adults consider themselves as “global citizens”, which means […]
Facebook started testing ad placement in search for the first time around last December and the same was extended to more accounts in July. Nearly a year later, Facebook is finally opening ads search to all advertisers. Just like the regular search on FB, the ads will appear for search terms that have commercial intent. Searches for commercial products that […]
Does anyone really know how Google’s local algorithm works? What are the factors that impact results and how do you optimize for success? It is indispensable to ace the art and learn the tactics. The idea of ‘local search’ has been cryptic since the term is not really defined and how it really functions is still not very distinct. In […]
Social media ad spend has crossed 13% mark globally in 2019, which will be the first time for it to surpass Print ad spend. Global social media spend is predicted to grow to 20% this year. It is now ranked as the third-largest advertising channel, TV and Paid Search being the only two advertising channel ahead of it. 2019 is […]
We all are aware of the fact that content viewing on mobile is at an all-time high, the growth is rapid and all the signs are pointing towards an uphill. Despite that, the mobile conversion is still less valuable than those on desktop. Research has been carried out through an analysis of 10 million ad clicks across 100 accounts. Desktop […]
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands. YouTube is testing a completely new ‘Instant Reserve Tool’ in Google Ads. On being successful, advertiser will be able to retain ad space on a 120 day-rolling window. This entire process will make a head […]
Quora has recently introduced 3 new targeting options for the advertisers on the Q&A platform. Let just have an overview of what those new additions are: Keyword History targeting This option is an amalgamation of the features that are already in existence, which are ‘Keyword Targeting’ and ‘Question Targeting’. Now, it is easier to reach audiences who have shown an […]