8 tips for such a small thing as the subject line? Right! You’ll be amazed! You will be amazed at what you do wrong when writing your e-mails. We are flooded with e-mails. How does your e-mail stand out, how is it perceived by the recipient? If you take these tips from PR trainer Aimee Bastian to heart, you will […]
Many companies now integrate social media into their marketing and communication plans, but they often forget to focus on the conception of a social media strategy from the outset. Without a clearly defined strategy, however, your plan for a successful social media presence will not work. Social media strategy – step by step Before you can even begin to make […]
We often hear that brand image is important and must be cared for. You may have already noticed that some brands attract more attention than others. But then how do you create a good brand image? What makes one brand more attractive to us than another? And what does a brand image bring to a company? When a company communicates […]
Forget for a moment the preconceived ideas that make you think that traditional marketing has disappeared and that only digital marketing works. If the new generation is clearly more accustomed to media on the Internet than to paper, your strategy must be a mixture of the 2 marketing campaigns to work at its best. It’s like the mix between offline […]
Visual content such as computer graphics and video animations are a real added value for a company. They make it possible to relay complex or boring information on your site and social networks in a very simple and entertaining way, hence their virality. If there are free tools to edit computer graphics, making a animated video requires real know-how, professional […]
With the proliferation of social networks on the web, some companies can sometimes feel confused about so much variety. Indeed, Facebook, Twitter, LinkedIn, Instagram, and Snapchat are just a few of the many platforms. Did you know that creating social media content is a long-term investment? Indeed, the proximity, interactivity, and instantaneous nature of these tools make it possible to […]
Create a good logo? What are the secrets? Do you want to design a good logo? Sounds like a very easy task, doesn’t it? Draw a circle, type in the name of your company and you are done. How do you as a serious professional manage to stand out from the crowd and produce professional quality logos at a low […]
What did you do with the last brochure you received in your mailbox? Admit it: unless you were very passionate about it, it probably ended up in the recycling bin before it was even opened. Of course, you would not want your own brochures to suffer the same fate. And imagine that it is possible to interest all your recipients […]
In a context of strong competition, each company must seek to differentiate itself in the eyes of its customers or prospects. This requires the enhancement of its brand image. How to generate a brand image that is valued and sustainable over time? Taking advantage of customer knowledge and questionnaires are among the elements not to be overlooked. What determines a […]
This is hard for many to believe, but compared to the economy, production and operations, accounting and other sectors, marketing is a relatively young discipline that emerged in the early 1900s. Before that time, most of the issues that are now commonly associated with marketing were either considered to be part of the basic concepts of the economy (e. g. […]