To communicate on the web, video is now essential for a brand. But how to stand out, when you know that 400 hours of videos are uploaded every minute on YouTube? Animation video is an option! We tell you everything! To explain a concept and arouse the desire to try a product, test a service or use an application, it […]
In social selling, high quality content marketing is imperative for your sales people to generate many leads and turn them into customers. So let’s look at the six characteristics of effective social selling content. To generate a lot of contacts, your content must: be very relevant and adapted to the degree of maturity of your prospects in their purchasing path; […]
Interviews are a good way to bring “life” into a brochure. They read with pleasure, because people (mostly) find other people interesting. With the right questions and good communication skills, employees, suppliers or customers are happy to open up and provide insightful information that not only offers the reader added value, but also appeals to the interpersonal level. Here […]
The debate is ignited between the ideas of Milton Friedman, an economist guru in the 1970s with his book “The Social Responsibility of Business is to increase its profits” and those of Emmanuel Faber, president of Danone, very sensitive to a new vision of the company based on sharing and social justice. Indeed, some argue forcefully that good feelings have […]
Often, when a marketing strategy doesn’t work, you don’t know how to explain it. However, improving the marketing strategy of your website can be summarized in 3 steps: identify the relevant indicators, measure their performance, then formulate assumptions to make them evolve. In this article, We will explain how to set up this progression loop for the benefit of your […]
Since one year with Crux, we realize regularly tutorials in the form of videos, these last mix screenshots with scenes of explanatory animations. Here is an article to show you how to do the same and simply make animated explainer videos. What do I need to create an animated explainer video? To come back to the subject that interests us […]
Designing and creating a brochure is a complex task – many things have to be considered: from the rough concept to the fixing of the content to the organisation of photos, text, graphics and printing. And at any time, minor or major errors can occur – either because you have not planned sufficiently in advance; or because you simply become […]
During my social selling training, I am regularly asked: “How much time do I have to spend per day, per week or per month on social networks to get results?”. My answer does not vary: “Allow the time you deem necessary to keep the continuous flow of new prospects necessary to develop your business at a high level”. Performance in […]
Branding is the work of the brand. The marketing strategy makes it possible to define a positioning, which must then be brought to life through the brand. A brand is not just a name and a logo, it is everything that constitutes a company’s image and history. And it is above all what makes it possible to create a link […]
This is the crucial moment when your brand will enter in relation with your customers, your prospects, your clients. The customer relationship is the point where the relationship between your product and the perception of your potential customers will trigger a buying act on the different points of contact that technology and traditional media offer today. Whether we are talking […]