Marketing & cinema: creativity at the service of profitability

Marketing and cinema are two disciplines intrinsically linked since marketing is part of the every foundations of the creation of films for the general public. The reflection on the place of marketing in the cinematographic field is late: it only appears in the 90s, at a time when the production of large-budget films is intensifying. These reflections have inspired works […]

5 techniques to make professional and creative videos

Some of the techniques presented in this article will not seem foreign to you and are widespread in professional animated videos. Others are unfairly set aside by audiovisual professionals as “unsuitable for professional animated videos”. 1. Motion Animated Design Motion Animated Design is certainly the best-known technique for commercial videos. Why? Simply because its definition is broad and encompasses several […]