What is the aim of your brochure? Be clear about what your brochure should do – maintain the image, make initial contact, sell a new product, etc. Does the concept match the goal of the brochure? Some companies only want to create a product brochure and then go beyond the target – the boss wants to lead three pages of […]
Did you know that? Whiteboard videos would increase the rate of information memorization by 15% compared to conventional video. That’s why this type of animated explainer video is so popular with marketers and audiences alike. Here are 3 impacting uses of the whiteboard animated business video. It’s a fact: whiteboard videos are as popular as they keep viewers engaged and […]
The data to personalize your messages Social media give access to a dizzying database and multiply the sales force’s strike force, but that’s the trap. Indeed, if social media potentially give you access to millions of people, it is useless to want to reach everyone. Because not all buyers on LinkedIn, Twitter or Facebook are likely to be interested in […]
Beyond your presence on the web, you must attract, interest and convince your future customers for your online marketing strategy to be effective. In this article, we will explain in detail the 6 pillars of an effective digital marketing strategy. Step 1: Analysis It is essential to carry out an analysis of your market in order to position yourself and […]
“There’s only one horrible thing in this world, one irremissible sin: boredom” Oscar Wilde How right he is: what speech, so profound in its content, so interesting in its content, resists boredom and numbness when, in addition, the speaker says it in a monotone voice waiting himself for the end of his speech. Certainly, thinking he was doing well, he […]
Any colours used can have an impact on the effectiveness of your emailer design. The notion of colour psychology therefore plays a very important role. We will describe in the next paragraphs the importance of colors. The use of one colour rather than another can influence the following objectives: The opening rate The click-through rate The reactivity rate Churn rate […]
Despite websites, newsletters, etc., brochures still have a firm place among marketing instruments. And rightly so. Because unlike the volatile online media, brochures with a well thought-out concept and informative content have a lasting value. They give weight to a company’s statements and describe the offer in condensed form. They also give a company a visual dimension: a well-designed brochure […]
In the corporate world, a brand can very quickly be distinguished by its logo. Now when design own logo there is some information to follow so that it becomes emblematic, unique and recognizable in a few tenths of a second. At least that’s what a logo inspires to be. Of course design a logo is not as simple as it […]
For many years, social media have become essential for communication and marketing strategy. There are some social media for all needs: LinkedIn, Facebook, Instagram, Pinterest, Snapchat, YouTube, Twitter, Google+ and many others. Each of these media is an acquisition channel for your marketing strategy and you should not deprive yourself of it! There is however a major problem: sharing content […]
According to a study by Econsulting and Adobe, 78% of participants in a large behavioral survey in Europe try to differentiate their business through the UX: Customer Experience. Gone are the days of linear needs analysis to determine the rational purchasing approach. With the added bonus of the new power of the consumer who holds the information even before consulting […]