An Animated Explainer Video On the Whiteboard, But What Are The Benefits?

Did you know that? Whiteboard videos would increase the rate of information memorization by 15% compared to conventional video. That’s why this type of animated explainer video is so popular with marketers and audiences alike. Here are 3 impacting uses of the whiteboard animated business video. It’s a fact: whiteboard videos are as popular as they keep viewers engaged and […]

Social selling: 4 tips to follow to boost your business performance

The data to personalize your messages Social media give access to a dizzying database and multiply the sales force’s strike force, but that’s the trap. Indeed, if social media potentially give you access to millions of people, it is useless to want to reach everyone. Because not all buyers on LinkedIn, Twitter or Facebook are likely to be interested in […]

Email marketing: which colours to choose

Any colours used can have an impact on the effectiveness of your emailer design. The notion of colour psychology therefore plays a very important role. We will describe in the next paragraphs the importance of colors. The use of one colour rather than another can influence the following objectives: The opening rate The click-through rate The reactivity rate Churn rate […]

How to create strong brochure – Tips for content and concept

Despite websites, newsletters, etc., brochures still have a firm place among marketing instruments. And rightly so. Because unlike the volatile online media, brochures with a well thought-out concept and informative content have a lasting value. They give weight to a company’s statements and describe the offer in condensed form. They also give a company a visual dimension: a well-designed brochure […]

How To Automate Social Networks Intelligently

For many years, social media have become essential for communication and marketing strategy. There are some social media for all needs: LinkedIn, Facebook, Instagram, Pinterest, Snapchat, YouTube, Twitter, Google+ and many others. Each of these media is an acquisition channel for your marketing strategy and you should not deprive yourself of it! There is however a major problem: sharing content […]