Theoretically, people may not know what Social Media or Social Networks are. But, they surely associate the concept with the functions of Facebook, Twitter, Instagram, Pinterest, among others. These make up the universe of interactivity, where content is the key to success. Social networks or social media, such as online media, are digital spaces where people share common interests. For […]
When you think of a strong brand, you soon think of Coca-Cola, Apple or Disney: all consumer brands. The B2B sector pays less attention to brands. Yes, there are a number of well-known large B2B brands such as SAP, Microsoft and IBM, but within the SME sector brands have not yet really broken through. It is striking that many of […]
Internet has become an additional and essential channel in the company’s business development strategy to recruit new customers. Online marketing allows the company to benefit from buyer’s research on the internet, and to position the company at the right time in the buying cycle of B2B buyers. This new form of prospecting, whose objective is lead generation, uses various online […]
They say a picture says more than a thousand words. But what if you can have both? A whiteboard animated video is an effective tool for salespeople who want to convey complex ideas in a convincing and simple way without a complex video production. Using professional audio quality and real-time animation, a whiteboard video brings even dry content to life […]
When creating a business, every entrepreneur is confronted with the question of identification (to put it simply, something that will make the business more easily recognizable). You have probably already guessed: we are talking here about the logo. There are many myths that some entrepreneurs take for rules, especially novices. And yet, by applying them, they make mistakes. In this […]
Designing and creating a brochure is a complex task many things have to be considered: from the rough concept to the fixation of the content and organizing the photos, text, graphics and printing. And at any time, minor or major errors can occur either you have not planned enough in advance, or you simply become obsolete over time and no […]
In March, Twitter introduced a new approach to improving the tone of public conversation on the social media platform. An important element that is now being tackled is the so-called ‘trolls’. Troll behaviour can be fun, well intention and humorous. But troll behaviour can also disrupt and distract public conversation on a social media platform, especially in conversations and within […]
In a word, your brand corresponds to the way your company is perceived by ordinary people. It is an emotional expression of your values, carefully thought out, that people will carry in their hearts and minds. Branding is a series of actions you will undertake to cultivate your brand. When properly implemented, branding becomes a symphony of designs, language and […]
Crux Creative Solutions is a Digital Marketing Services Agency in India have already realized the importance of automation marketing as one of the top trending activities over the last few years and digital marketing automation has given rise to many misconceptions as well.. Let’s discuss about the top 5 common marketing automation misconceptions. 1. The marketing automation is impersonal Automation […]
Brand is an identity through which people see you, recognize you and identify you. So you should not think too much about it before you start building it. Crux Creative Solutions is an established branding agency in India that will provide some tips to find out where to start, and how to implement a strong brand identity, follow our tips. […]