In order to regain some control over the ever-changing digital world, we provide the 10 key elements of a strong social media strategy.
Have you already defined your target audience? But really determined?
Who are the people who come into contact with your organisation the most? What is their age? Where do they live? What do they like? By asking questions like that, you quickly find out the common factor of your target audience.
Do you have young people as your target audience? Then take a look at the short overview.
Snapchat, Instagram, Facebook, plenty of choice! It is possible, but certainly not necessary, to create a profile on each channel.
It’s better to choose one channel that you develop well. What should that be? This depends on your target audience: What do they use most? How can you reach them?
Also take a look at what suits you and your organisation. What do you feel comfortable with?
Rome wasn’t built in a day and certainly not your social media channel. Do not think that from day one the likes will fly around your ears. It takes a while for that to happen.
So be patient and don’t be disappointed if things don’t run as smoothly at the start as you had hoped. That is perfectly normal!
Explain that you are on social media. Shout it out on both online and offline channels.
Refer to your brand new channel and make sure people can find it as easy as possible.
Bill has understood this perfectly: they have already made their Snapchat channel known several times on Instagram and they use Snapchat’s QR code as a profile photo on the Facebook page and Twitter account.
But even if you send an e-mail, you can, for example, link to your social media channel. But just as good on flyers and posters. It is best to set a link that is as short and clear as possible.
Often you start your social media with courage, but soon lose sight of it. Try to free up time for your channels at fixed times.
Also schedule posts at fixed times, don’t wait for ‘something to happen’.
For example, choose to post a fun photo in theme every Thursday. You can easily schedule things for a later date thanks to a tool (partly free of charge) such as buffer.com.
Feel free to engage your colleagues or volunteers. Maybe they also want to take over the helm and understand or instagram in the name of the organization? Have them take pictures, write a blog post or maybe you can even do ‘a day in the life?
Your organisation also has a lot of interesting stories hidden in it. It’s up to you to think like a journalist and come out with it.
Not everything you post has to come from your own organisation. Determine what important topics to be for your organisation and look for interesting articles, films, photos, etc. around.
For example, if you work for a school, it’s perfect to post an online newspaper article about a new study method.
What gets a lot of likes on your channel and what doesn’t? That info can help you determine which direction your channel and your posts should go.
The real explorers among us can even go in search of the analytics of the channel. There you get a lot more information, such as how many times your post has been clicked, how many people have seen your post and so on.
Occasionally you get a reaction that is not so nice. Do not ignore it or react angrily, but look at what the problem is.
Does anyone have a genuine problem? Then look for a solution and let that person know what you are planning to do about it.
Something wrong? Please apologise. In short, use common sense and treat him/her as you would like to be treated.
The only exception: Someone who is only interested in provoking an argument or reaction may ignore you and possibly even delete the comment.
A common mistake is not to do anything with fun reactions. Someone who says you wrote a nice post, took a nice picture.
It’s the ultimate opportunity to connect your community to you! Give at least one like, or just thank the person for the fun reaction.
10. Ask permission
Sometimes it seems as if everything is on the internet, but it is not! You may not just use photos, texts, videos of others. If you do, make sure you mention the source correctly.
You can also choose non-copyright images. For example, on pexels.com you can find beautiful photos that you can use for anything – without mentioning the source.
But even if you take your own photos or videos, you have to be sure that the people on the photo do want to appear on your social media channel. In the case of minors, you must ask their parents or guardian for permission.Source: