Brochures: How to make the preface a success

In a novel, the first sentence is extremely important. It pulls the reader into the text – or makes him bored to cover the book. It’s similar with brochures. Nevertheless, you can read the same introduction countless times: “We are an international company that specializes in XY. Our customers include technology leaders in various industries. This requires the highest level […]

How to enhance your brochure with interviews

  Interviews are a good way to bring “life” into a brochure. They read with pleasure, because people (mostly) find other people interesting. With the right questions and good communication skills, employees, suppliers or customers are happy to open up and provide insightful information that not only offers the reader added value, but also appeals to the interpersonal level. Here […]