Digital marketing: 5 tips for better results

 

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Look around you and see the impact of digital marketing. Whether it is e-commerce companies or election campaigns, all those targeting a wide audience benefit fully from a digital marketing strategy. Celebrity or brand, your promotional campaigns are incomplete if you don’t go where people are most often found: on the Internet!

A digital marketing campaign is much more important than catchy words and fantasy images. Various factors must be taken into consideration. Let’s take a look at it!

1. Digital marketing: focus on optimizing website speed

The speed of loading a web page is the first and most important performance factor on the web. The speed with which your server processes the http request determines the fate of your company in the digital sphere.

According to the Aberdeen group, a simple one-second delay in page loading time results in an 11% decrease in the number of page views, a 7% loss in the number of conversions and a 16% decrease in customer satisfaction.

Go to the Google page speed optimization tool to see how to increase the speed of your website. Here are some useful tips:

  • Use a CDN (Content Delivery Network) to improve the security and performance of websites for visitors.
  • Minify JS, HTML and CSS.
  • Avoid unnecessary redirections.
  • Compress HTML and CSS files.

Tip: Create a separate mobile website with another subdomain. Google first searches for mobile sites.

2. Digital marketing: focus on conversion rate

Your website could receive a lot of traffic and be in the top of search engines according to keywords, but if there is no conversion, all the traffic generated and ranking means nothing. Although Meta tags, URL structure, header tags, etc. are important factors for a better conversion rate, they are not the only parameters on which you should focus.

You need to go beyond basic website optimization techniques to improve the conversion rate. Here are some of the easy ways to do it:

  • Make navigation simple and intuitive for the user.
  • Create landing pages with CTAs, page titles that clearly define the content of the page.
  • Shorten the order validation steps as much as possible.
  • Put a form in place to receive feedback from users.
  • Add videos on your products or services (144% increase in conversion rate).

Tip: Check your Google Analytics account regularly to track visitor behavior. It will help you improve your site and then increase your conversion rate.

3. Digital marketing: producing in-depth content

Over the past two years, if you have noticed Google’s search behavior, you have seen an increase in various features such as extracts, rich responses, knowledge graphs, etc.

What does that mean? Google wants to give a better user experience and also wants users to spend a good part of their time in search results. Results with extracts (clear and concise) steal a lot of traffic from sites that rank number 1, 2 and 3 in the organic results. So you might be classifying a particular keyword in #4 or #5, but you can still get more traffic.

Here are some of the easy ways to rank your site at the top of the search engines:

  • Produce in-depth content by targeting user requests.
  • Write content by targeting long tail keywords.
  • Write the content using a question format such as How, Why, etc.
  • Write the content with appropriate formatting using H1, H2, Bullet Points and numbering.

Tip: Create your own niche and master it. Don’t start writing about everything.

4. Digital marketing: focus on brand development

According to a study of user behaviour, 99% of visitors to your website never buy on their first visit. This is the moment when they become aware of your brand and services. From the 2nd or 3rd visit, they spend time learning more about your brand, through Google, or other authentic sources (social networks etc.). This is where you have the opportunity to convert your traffic into potential customers. Here’s what you can and should do:

  • Create profiles for your brand from authentic sources such as Crunch Base, Four Square and others.
  • Ask your customers to leave comments for your company on different platforms.
  • Establish a strong presence on different social media.
  • Connect your company with leading brands through content marketing and advertising.

Tip: Monitor your branding with Google alerts and other tools. This will help you to participate in discussions about your brand, and also to deal with negative criticism.

5. Digital marketing: choose carefully the paid advertising platform

Over the past five years, advertising on Google and other digital platforms has grown at a rapid pace. According to a report published in the New York Times, Google AdWords and Facebook account for 85% of every new dollar spent on digital advertising! Apparently, many people have confused Facebook Ads and Google AdWords. Finally, they began to compare which one is the best. But no comparison is necessary because both platforms are aimed at a specific audience and specific intentions.

It’s very simple, if you want quick or instant sales for your business, then Google Ads is by far the best solution. Because as a user, if you are looking for services or solutions, you will search on Google rather than social networks.

On the other hand, Facebook ads are essentially display ads and the best way to improve brand awareness. They are also effective for remarketing. So when you put ads on Facebook, create a copy of the ad around awareness rather than oriented conversion. From there, you can create a funnel to convert users into sales.

Another major difference is that Google AdWords keywords are the intention of keywords, while Facebook ads are not. In addition, because Google ads are highly intentional and for targeted searches, they will cost you more than Facebook ads.

Tip: While investing in paid advertising, choose the platform carefully and, most importantly, understand where your audience is most active.

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