Digital marketing: 5 tips for better results

  Look around you and see the impact of digital marketing. Whether it is e-commerce companies or election campaigns, all those targeting a wide audience benefit fully from a digital marketing strategy. Celebrity or brand, your promotional campaigns are incomplete if you don’t go where people are most often found: on the Internet! A digital marketing campaign is much more […]

Facebook Watch or the future of video?

Just over six years ago, Facebook bought a photo sharing application for a modest $715 million. Its name: Instagram. The largest acquisition of the American company at the time, this episode seemed to mark a turning point in the life of the social network. A few days after this acquisition, journalists around the world did not hesitate to headline: “Instagram, […]

4 tips to improve your Social Selling Index (SSI)

Linkedin’s definition is: “The Social Selling Index measures your effectiveness in imposing your professional brand, finding the right people, communicating the right information and building new relationships. Since the beginning of 2015, the social selling index (SSI) has enabled LinkedIn users to know their ranking, analyse the performance of their social selling activity and finally measure their influence and audience […]

The 3 phases of the digital maturity of social selling: where are you at?

Social selling is at the heart of the digital transformation movement of sales forces. Indeed, these are moving further and further away from traditional prospecting tactics such as cold phone calls. But too often, the transition from traditional commercial prospecting to digital prospecting is done without a clear strategy, without a coherent global vision. And so, the results do not […]

How to develop an effective social media strategy?

With the proliferation of social networks on the web, some companies can sometimes feel confused about so much variety. Indeed, Facebook, Twitter, LinkedIn, Instagram and Snapchat are just a few of the many platforms. Did you know that creating social media content is a long-term investment? Indeed, the proximity, interactivity and instantaneous nature of these tools make it possible to […]

The new Instagram feature to share videos

Last June, Instagram launched its new video-based feature: Instagram TV (IGTV)! The social network, which now has more than 1 billion users, hopes to become Youtube’s direct competitor (owned by Google) in the booming video market. Will Youtubers leave the platform to become Instagramers? That is the question! Since the Instagram social network launched its new TV functionality, we can […]