Digital marketing: 5 tips for better results

  Look around you and see the impact of digital marketing. Whether it is e-commerce companies or election campaigns, all those targeting a wide audience benefit fully from a digital marketing strategy. Celebrity or brand, your promotional campaigns are incomplete if you don’t go where people are most often found: on the Internet! A digital marketing campaign is much more […]

5 Tips for creating a data driven content marketing strategy

Content marketing has become the secret weapon of a successful marketing strategy, and brands no longer hesitate to use different types of content to add value and attract the attention of their audience. It has become more important than ever to market with intent, using content and SEO to educate, engage and convert. Conversion, in particular, is one of the […]

Strategic traffic acquisition for digital marketing campaigns

Traffic acquisition channels are the different means that can be used to develop a website’s traffic. The choice of acquisition channels is important because it determines the budget to be committed, the durability of the marketing action and the speed with which you will generate traffic on your site. Traffic Acquisition Strategy #1 – Natural search results SEO What is […]

28 reasons to begin video marketing in 2018

Content marketing may be the best way to generate traffic to your website or web store. Getting and binding the visitor through relevant content creates a lasting bond. A band in which the visitor returns. The marketing is as flexible as the human being is. Visitors are always on the lookout for the best information. Until recently, blogging was the […]

Meta Description Extended: Customize or Retain?

You may have noticed it already: Google shows longer snippets in the organic search results. In this year, Google officially confirmed that they have expanded the meta descriptions of max. 160 characters to 320 characters long. According to Google, the purpose of the meta description does not change. The aim remains to inform the visitors and to trigger them with […]