Brochures: How to make the preface a success

In a novel, the first sentence is extremely important. It pulls the reader into the text – or makes him bored to cover the book. It’s similar with brochures. Nevertheless, you can read the same introduction countless times: “We are an international company that specializes in XY. Our customers include technology leaders in various industries. This requires the highest level […]

How to enhance your brochure with interviews

  Interviews are a good way to bring “life” into a brochure. They read with pleasure, because people (mostly) find other people interesting. With the right questions and good communication skills, employees, suppliers or customers are happy to open up and provide insightful information that not only offers the reader added value, but also appeals to the interpersonal level. Here […]

10 advantages of brochures

Many people say: brochures are expensive. Brochures are a dusty artifact of earlier decades. Brochures are out. But are fewer brochures planned, printed and distributed as a result? Not at all. Many companies continue to order classic image or product brochures and use them to boost sales. Because: A brochure conveys value and credibility, offers benefits and builds trust – […]

What is the aim of your brochure?

Not all brochures are the same. The goals are too different, the tasks in overall marketing too different. Think about what you want to achieve with your brochure and how you want to use it. Because concept, content and distribution depend on it. And ultimately the success of your brochure design. Here are a few thoughts: Does the brochure serve […]

Create brochures: Tips for the construction

When creating a brochure, you should not be guided primarily by traditional schemes – for example, foreword, company history, product range, contact data. This structure is familiar to most readers, but does not necessarily correspond to their interests and needs. It is better to derive the order of the individual chapters from the type and aim of the brochure. Here […]