How a content strategy makes people know, love, choose a brand?

Editorial marketing? For some people, editorial marketing is synonymous with content marketing or brand content, but for some, it consists in producing and distributing content for its targets in order to make itself known, enhance its image or encourage action (for example, purchasing). Evangelization has done its work and most brands have now integrated this concept of editorial marketing. On […]

Digital marketing: 5 tips for better results

  Look around you and see the impact of digital marketing. Whether it is e-commerce companies or election campaigns, all those targeting a wide audience benefit fully from a digital marketing strategy. Celebrity or brand, your promotional campaigns are incomplete if you don’t go where people are most often found: on the Internet! A digital marketing campaign is much more […]

What major innovations have brought the Internet to the field of training?

The advent of the Internet and the widespread use of smartphones have disrupted many sectors, including training. For both university and vocational training courses. What are these innovations in training that digital has brought? Here are the most recognized. Innovations from both sides: students and trainers Innovations in e-learning for students or apprentices To recognize the innovations brought about by […]

Branding: How to build a brand

I will start this article with a question for you: How would you like to be perceived by your customers? What should they say about you when they talk to other people? Don’t worry if you don’t have an answer to this question so spontaneously. I say that most self-employed people don’t have an answer right away. So there’s nothing […]

5 tips to create an effective whiteboard animation

Whiteboard animations require many innovative ideas, wise decisions and bold implementations. Developing a scenario and the entire pre-production planning phase before creating any kind of creative work is one of the most important things to make sure you work on. Here are some important tips for effective whiteboard animation. These tips will help you create a good impression in the […]

Facebook Watch or the future of video?

Just over six years ago, Facebook bought a photo sharing application for a modest $715 million. Its name: Instagram. The largest acquisition of the American company at the time, this episode seemed to mark a turning point in the life of the social network. A few days after this acquisition, journalists around the world did not hesitate to headline: “Instagram, […]

How to make your brand memorable

Whether you are an Italian restaurant, a smartphone seller, an organic grocery store, or a women’s fashion store, something about your brand must win the long-term favor of its customers to succeed. Of course, it is important to provide a service where customers eventually find what they are looking for. But they will – with your brand or not. Customers […]