Facebook Watch or the future of video?

Just over six years ago, Facebook bought a photo sharing application for a modest $715 million. Its name: Instagram. The largest acquisition of the American company at the time, this episode seemed to mark a turning point in the life of the social network. A few days after this acquisition, journalists around the world did not hesitate to headline: “Instagram, […]

How to make your brand memorable

Whether you are an Italian restaurant, a smartphone seller, an organic grocery store, or a women’s fashion store, something about your brand must win the long-term favor of its customers to succeed. Of course, it is important to provide a service where customers eventually find what they are looking for. But they will – with your brand or not. Customers […]

10 Tips for a Successful Social Media Strategy

Worldwide, 2.46 billion people currently use social media, and the trend is rising. Perfect for marketers, because social media marketing reaches the respective target audiences very precisely. Blind, however, should never be started in marketing, which is why a social media strategy is indispensable. Experience is the key to success, but it takes time to gather it. That’s why we […]

8 ideas for the branding of your event

To develop an event that stands out and touches people, you must consider your event as a brand. Its effectiveness and impact then depend on your ability to create an entity, and therefore a brand, that can live independently and in an original way. Whether it is an event that is overseen by another brand, such as Red Bull’s Crashed […]

Marketing reports to improve your performance

Understanding marketing success and failures is crucial to planning and directing future digital marketing campaigns. You will get better results by deepening your analysis, through marketing reports, to know which components have been effective (and can be repeated), and where your tactics can be adapted to add more value and produce better results. By closely monitoring the overall performance of […]

4 tips to improve your Social Selling Index (SSI)

Linkedin’s definition is: “The Social Selling Index measures your effectiveness in imposing your professional brand, finding the right people, communicating the right information and building new relationships. Since the beginning of 2015, the social selling index (SSI) has enabled LinkedIn users to know their ranking, analyse the performance of their social selling activity and finally measure their influence and audience […]

Successful branding in 5 steps

The secret recipe for a successful business is to turn the company itself into a brand. If the customer is looking for a certain service or product, this one company should immediately come to mind. But how does a company get there? The magic word is “branding” or branding – and rightly so. It’s not easy for an entrepreneur: the […]

Google Search Console: new features and a full version by 2019

After Google Adwords and then Google Analytics, it is Google’s Search console that is being revamped! The interface of this Google tool has been optimized and redesigned to better meet current standards. But above all, it is the functionalities that are enriched and improved to provide better analysis to online marketing company in India. Before reviewing the 2018/2019 novelties of […]