March 4, 2020
Any business in today’s world without a digital advertising strategy is like boarding on a sinking ship, which does not even have a captain.
Does this sound like an exaggeration? Well, not when you witness the stakes involved in this statement. Nearly 2 million people are expected to make their purchases online. This is the figure for both products and services.
There is a large audience wanting to buy your product or use your service, but your brand visibility is one factor that matters the most. With the effect of the right digital advertising strategy in place, your business can see tremendous growth. That may lead to a sale and hence revenue.
Small business especially begins with one goal in mind- Growth. In order to do that, the brand has to make an impact on people’s minds. Customers must be aware of the brand, what it does and how it provides a solution to their problem.
For your brand to be able to imprint its image on customers' minds, the question arises which digital marketing strategy should be applied. The best answer is the one which fits your bill and resonates with the brand's vision.
Crux Creative, a leading digital marketing company in Gurgaon have listed out some of the different advertising campaigns to align with your goals. Having said that, we do not recommend you to invest all of your ad budget that helps in gaining followers when the goal is to increase sales.
For small business owners, these are the campaigns to choose from:
This is the traditional and still the most prevalent form of digital marketing. At the forefront of emails are newsletters and it is extremely easy to set up. You just have to place an opt-in form on your website and the potential customers will receive the latest updates about your brand and its product/service. These sign-ups are usually integrated into the email service provider itself.
The question here is, the small businesses who haven’t set up their website yet, can they make use of email marketing?
The answer to this question is Yes, a big yes. Any digital marketing services in Gurgaon or anywhere else in the world will suggest you use your Facebook page. If you already have an email list, that can be paired up with the Facebook page and start a nice little marketing campaign.
The other type of email marketing is- drip sequence campaign. It is a little more complex than the newsletter. This kind of campaign works only if you have an active, existing email list or customer list. It is a kind of campaign that is based on certain actions a user did. For example, if a customer visited your site and added products to the cart but did not check out, an email will be sent out automatically, reminding about the cart.
Choosing between the newsletter and drip sequence campaign completely depends on how you want your brand to grow and what are the target goals.
PPC ads have been a quite prominent and effective digital marketing and advertising strategy but sometimes, it can get a little expensive for small businesses.
PPC allows the website of the brand to rank in the top paid search engine results for certain keywords that users are looking for. If you still want to use PPC and still want it to be affordable, you should always use more affordable long tail keywords.
Content marketing is a great trick to drive traffic and engagement. The campaign can be utilised by any form of content available. Depending on what you have and what you want to use at the moment, you can go with blogs, infographics, videos, podcasts, articles etc. The content is always driven by the keywords. So, what all you need is content with keywords without losing its quality.
A digital marketing company in Delhi NCR, or all over India will tell you that the primary driving force for any content is a blog, so make use of long tail keywords. You can either come up with your own or there are tools that are great for finding keywords.
We all are well aware of the power of social media; it has an unmatched quality of reaching to the audience which other platforms find hard to rival.
Social media for sure has the ability to reach a significant audience for free. However, for social media outreach to really work, there should be a willingness to invest in it. By investment, we mean time and money both.
Depending on which platform you choose to target your audience, you may choose from organic (unpaid) options or go for paid campaigns. We’d recommend setting aside some marketing budget for social media campaigns. It will help your brand in the long run.
If you really want to drive up your brand’s visibility and eventually the sales of your brand, you may choose from one or more than one of the above mentioned campaigns. For better understanding, Crux Creative Solutions, a top digital marketing agency in Gurgaon will help you find the best solution for your brand.