February 19, 2020
Today it’s no secret that the human brain processes visuals more than its process texts. Therefore, adding corporate animation videos to your marketing efforts will make your target audience 10 times more likely to engage with your brand. Essentially, businesses create marketing videos to keep their brand top-of-mind for their customers. So, it’s imperative to understand what makes the best animated corporate videos.
Crux Creatives, a video production company have listed out things that you should know about corporate animation video. These videos will help you convert interest into investment.
How does a normal video become a great video? Videos can be exceptional when the narrative is clear. Such inclusions have an important role to play, especially in the corporate video. A narrative would generally mean compiling an engaging story with certain crucial elements.
The 4 crucial elements of a great video are:
People usually opt for brands that convey a message that resonates with them. Therefore, creating illustrative and informative features of your product/service is crucial. The customer must know how they can benefit from your brand.
As a brand, it is important to have an ideal buyer persona in mind, which will ensure brand awareness in the minds of existing customers.
We are not saying this but science- people tend to grasp 80 percent of what they see and only 20 and 10 percent of what they read and hear, respectively. This is the reason your video has to be an exceptional extension of your brand, ensuring that the brand gets imbibed into their minds.
Create a brand personality, this can only be possible if the brand has its own signature style. This will ensure amazing results.
The signature style consists of so many visual as well as other aspects like- brand colours, logo, target audience, the niche industry etc.
Why do we really create a video? The obvious answer to this is- to create awareness about the brand and its ideology. So, it becomes extremely crucial to place the logos and taglines appropriately. It becomes even more important that the logo is clear and recognisable.
In this regard, Senior Digital Marketing Executive at Crux Creatives, which is a corporate video production company in Delhi-NCR suggests placing the logo wherever it is visible, but in a subtle manner. This means that you do not have to limit the use of the logo, the brand might just use it as a watermark, corner badge or anywhere it is visible.
Length of the video is the vital element. Longer videos are more likely to distract the audience since the messaging is not loud and clear. We live in an era of instant gratification and people do not have enough patience to go through a long video. In order to match people’s attention capacity, a brand must take care of its video length.
A video, not more than 2 minutes long tends to grasp more attention and is found to be engaging.
The last and final step in video making is to share it. But this is also the step where brands tend to goof up. Not choosing the right platform to share the video will snatch away the opportunity of proper exposure.
Always keep in mind that viewers react to content differently depending on the social platform or marketing channel. Hence, it is crucial to have an idea of where to market your video.
If you are looking for a professional to create grand videos, Crux Creative Solutions, a video animation company is always here to help you. We are also a leading animated explainer video company in Gurgaon to help you get through all your video related obstacles.
For more information, you can reach out to us.