By crux creative solutions

March 16, 2020

Designing a logo might sound like an easy task, but it is not. There are hundreds of things to be considered while designing one. There are million logos out there that just do not click with the public, and you do not want to land into the same bracket.

The question here is how can you be different from the rest yet appealing at the same time. Crux, a leading logo designing company in Delhi NCR have jotted down few tips, so you can stand out with your logo:

TIP 1: MAKE USE OF DOUBLE ENTENDRE

It is a clever technique of wrapping two pictures into one. For instance, Tesla- an automobile company has a capital ‘T’ and top view of a car’s bonnet as their logo. It represents want it wants to. The ‘T’ represents the first letter of the brand and bonnet indicates that it is an automobile company. The designers who use this technique are often admired for their clear representation of a clever concept.

TIP 2: CHOOSE YOUR COLOUR WISELY

This is very important for a brand and its image. Pay attention to the palette because each colour represents different mood, idea and intention. Always pick those hues that go well with the brand and also catches customers attention. For instance, usually, food ordering apps use the colour red in their logo, because the colour is known to ignite hunger. Colours and the hues are very crucial to the business.

TIP 3: DO NOT OVERUSE THE SAME IDEA

Every year new trends are introduced and old ones are reintroduced. A designer needs to keep up with the latest trend, also should be able to make sure that the idea has not already been overused. It is rightly expected from artists to not use the same idea repeatedly. Any logo design services in Delhi NCR or worldwide will suggest you steer clear of the latest trend and to focus on what is best suited for your brand.

TIP 4: MAKE SURE YOUR LOGO IS RECOGNISABLE

Rather than following the crowd, the brand must come up with a logo idea that will stand out. While you are getting your logo designed, ask yourself a question- what representation you would want your brand to get. A generic logo is a safe bet but it will be compromising on the idea that your brand will stand out. Your logo designing team needs to have an entire brief of the company with a few of your suggestions.

TIP 5: CUSTOMIZE YOUR LOGO

Always! Always add your authentic touch to your logo design. Customization ensures that your logo will stand out. Coca-Cola has a unique marketing strategy and also has a unique logo that has been plagiarized many times. However, Coca-Cola is not affected by this act since the logo has reached millions of people for just being original, unique and customized.

TIP 6: STICK TO BASICS SOMETIMES

Logos can be simple yet so powerful to instantly capture the attention of the viewer. Sometimes the cluttered logo is a distraction. For instance, the Apple logo is so simple yet so powerful. A bitten apple, that is all. It required no other element.

TIP 7: MAKE USE OF NEGATIVE SPACE

It is a smart move to use the negative space in the logo, just like Amazon did with its logo. Amazon has an arrow from A of Amazon to Z. It signifies that the Ecommerce site carries everything.

Every logo has a story to tell. Besides a simple-looking sketch is a complete brand image.

To design is to communicate clearly. At Crux Creative Solutions, a leading logo designing company in Delhi NCR we create an impactful, strong and unique logo designs. For more information visit our website.